The olfactory
cultural movement
Since its founding in 2016, Nez, the olfactory cultural movement, has established itself as a leading authority in the world of perfume and olfaction, both in France and internationally.
Its founders — Jeanne Doré (Editorial Director), Mathieu Chévara (Creative and Development Director), and Dominique Brunel (Commercial Director) — have assembled a multidisciplinary collective of experts (journalists, scientists, perfumers, historians, artists, and more) united by the mission to reveal, in accessible and meaningful ways, the richness of a sense long overlooked.
Acting as a true catalyst within the perfume industry while staying connected to the general public, Nez sits at the heart of a vast network that brings together manufacturers, institutions, events, brands — and all passionate devotees of olfactory culture.
OUR
PUBLICA
TIONS
PUBLICA
TIONS
All our books, as well as Nez magazine, are distributed in bookstores across France, Belgium, and Switzerland. They are also available in a selection of independent perfumeries and on our online shop at shop.bynez.com.
Readers in the Americas can purchase them at www.nez-editions.us.
PERIODICALS
NEZ, the olfactory magazine
Launched in 2016, Nez, the olfactory magazine is the flagship of Nez’s editorial production, offering every six months a wide range of content dedicated to olfactory culture in all its forms.
Published in both French and English, it is distributed in France and worldwide through bookstores, concept stores, independent perfumeries, and online.
While perfume—from plant to bottle—is a central theme, the magazine also explores all areas of life where our sense of smell plays a role: art, health, science, through an approach that is at once analytical and critical, anthropological and historical.
NICHE BY NEZ
Niche by Nez, the leading magazine on independent perfumery, explores every aspect of a rapidly expanding global market. Published annually in both French and English, this bilingual magazine offers a comprehensive overview of niche perfumery through special reports, brand and fragrance profiles, and features on raw materials.
• 25,000 copies • Distributed free of charge at major perfume events worldwide • One issue per year (April) • 80 pages
NEZ IN CHINA
In March 2025, Nez will launch Nez in China, a free bilingual (English and Chinese) biannual magazine dedicated to olfactory culture, distributed to over 15,000 visitors at each edition of the Notes Shanghai trade show. Drawing on the major themes from Nez’s various channels, this new publication aims to provide the Chinese audience with an olfactory culture that is both accessible and demanding.
• 20,000 copies • Distributed free of charge at the Notes Shanghai trade show • Two issues per year (March and October) • 80 pages
COLLECTIONS
Nez+LMR
the naturals notebook
Since 2019, Nez has partnered with LMR Naturals by IFF, a leading reference in natural ingredients for the perfume industry, to offer a unique collection: Nez+LMR – The Naturals Notebooks. Each new issue, available in French and English, provides a comprehensive overview of a perfume plant—from Damask rose to ginger, orange blossom, sandalwood, and lavender.
• 2 books every 6 months • 27 titles published • 96 pages each
NEZ CULTURE
This collection offers a journey into olfactory culture through historical, cultural, botanical, and aesthetic perspectives.
Among these works, The Big Book of Perfume has established itself as the definitive reference on perfumery worldwide. Translated into around ten languages, it is the go-to volume for anyone looking to discover this universe or deepen their knowledge.
A few titles
• Botanique olfactive, Sentir la nature au fil des saisons (2025) • Essences & Alchimie – Un guide du parfum au naturel (2023) • Une histoire de parfums (2022) • La Fabuleuse histoire de l’eau de Cologne (2019) • Les cent onze parfum qu’il faut sentir avant de mourir (2017&2019)
NEZ LITTÉRATURE
Nez gives a voice to the leading figures of perfumery through a collection that brings together the stories of creators and experts. From their beginnings to the origins of their greatest successes, they share the anecdotes that have marked their journey, decisive encounters, and their vision of the industry—offering a behind-the-scenes look at a craft still little known.
Titles in English
• Aphorisms of a perfumer, by Dominique Ropion • Un parcours en parfums, by Carlos Benaim • Sentir le sens, de Mathilde Laurent
DIGITAL
The online MAG' (FR/EN)
Complementing Nez magazine, Mag by Nez regularly offers online interviews, opinion pieces, thematic reports, and an events calendar focused on olfactory culture. It is available in both French and English.
Auparfum
PODCASTS
Launched in November 2021, Podcasts by Nez has become the go-to audio destination for olfactory culture, infused with the themes that have defined the success of our editorial projects. From in-depth interviews with key industry figures to Smell Talks—which give conferences and panel discussions a life beyond their in-person audiences—and brand profiles, Podcasts by Nez has also been offering episodes in English since 2024.
Events
PARIS
PERFUME WEEK
Launched in 2024, this annual event brought together nearly 4,000 visitors during its second edition, featuring around 50 niche brands and fragrance houses, 32 Smell Talks (panel discussions, conferences, masterclasses), over 20 workshops, a major exclusive exhibition, and a rich off-site program.
The 2026 edition, set to take place at the Palais Brongniart—an iconic venue in the heart of Paris—will offer an opportunity to explore new territories even further.
GRASSE
PERFUME WEEK
SHANGHAI
PERFUME WEEK
Shop by Nez
The Shop by Nez offers all the books published by Nez Editions since 2016. You will also find books published by other publishers. Browse the latest and back issues of Nez magazine, subscriptions, and the various collections
The Box by nez
Discovering a new perfume quietly at home and trying it for several days in a row is surely the best way to truly get to know it and see if it suits you. We help you sort through the flood of new launches by sending you, every three months, a selection of unisex perfumes that stand out for their originality, authenticity, and beauty.
Le Bureau olfactif
Over the years, many industry players have chosen to rely on Nez’s expertise and network for content production, team training, brand design, and the development of digital tools.
Le Bureau Olfactif works with fragrance houses, independent perfumers, major perfume groups, niche brands, and raw material producers alike.
By leveraging the editorial production process behind all Nez publications, Le Bureau Olfactif also supports companies through editorial partnerships and special projects such as anniversary books and brochures.
• IFF • DSM-Firmenich • L’Oréal • Symrise • Éditions de parfums Frédéric Malle • Amouage • L’Oréal • Biolandes • Luzi • PUIG
Events partners
Our partners
Marge Design
Travers média
Since 2012, Travers Média has been defining, supporting, eco-designing, creating, and developing tailor-made digital experiences. From strategy to operational implementation, the agency covers all areas of digital design: conception, UX/UI design, front & back-end development using WordPress/Gutenberg, SEO, and maintenance.
Travers Média produces showcase websites, online stores, back-office tools, mailings, newsletters, landing pages, activity reports, graphic charters, greetings, and PDF generators—with a particular focus on accessibility, performance, and security.
With the support of our main partners
